How to build an email list

How To Build An Email List For Money In 2022

What Is Email List Building?

Didn’t build an email list before? Don’t worry! Let’s learn how to build an email list from scratch starting today! Stay with me and keep applying along the way what you learn…

An email list building or electronic mailing list is a special use of email that allows for widespread distribution of information to many internet users. It is similar to a traditional mailing list – a list of names and addresses – as might be kept by an organization for sending publications to its members or customers.

Here we are building a digital asset in the form of email database to send them information about products, valuable articles or announcement of certain event to the subscribers email address.

Why You Need Email List Building?

List building is the lifeblood of any business to stay alive. It allows you to build relationships with your clients, learn about the problems they’re experiencing, and accumulate repeat sales over time. The problem is that email list building is also the area that most people struggle with the most.

Here is a survey created by one of my Internet friends- Chris!

He asked people making less than $500 per month AND those making $5,000 per month the SAME question:

Have you ever built an email list before?”

What was the servey result?

Let’s look at the people who haven’t built an email list before…

Email list building survey

As you can see clearly, only 6% have made over $5,000 online who are not building their email list.

In second case though?

Email list building survey

50% marketers have made over $5,000 online who are building their email list. What is the conclusion of this survey?

CONCLUSION: 94% of wealth-seekers are stuck in a rut, trying to make money online, but never succeeding. If you made less than $5,000 online, don’t feel bad – you’re just part of “the 94%” like most people…

How To Build An Email List From Scratch In Just 30 Days?

Personally, I think people just make it WAY too complicated.

Confucius once said “Life is really simple, but we insist on making it complicated.”

The same can be as of business- even if there is “easy road” of email list building online.

Well the first step is figuring out what market you’ll get into.

4 steps email list building

Choose your interest i.e Niche Market.

When it comes down to email list building, it has just a few main steps:
1) Pick your niche
2) Offer a free gift
3) Set up a squeeze page
4) Get ready for Traffic

That’s it!

Day 1: Picking the Right Niche

The first thing I want to make clear is that if you spend too much time on this step, you’ll never make it to step 2. Most people REALLY over-analyze picking a niche, but it doesn’t have to be very difficult.

Just like list building as a whole, simpler is better. All you really need to do is look for people that are desperate for help. Like the saying goes, you can’t sell ice to an Eskimo, but you can certainly sell water to a man in the desert!

The point is that you want to get into a market with people who are DESPERATE for help. For some people, they may need to make a little more money each month to cover the bills. Others may have some marriage issues, and are facing a possible divorce if things don’t change.

Tens of millions of people are struggling with their weight, and despite trying every diet under the sun they just can’t keep the pounds off.

To make it easy on you, there are really only three massively huge and desperate markets you should choose from.

Those three are health, wealth, and relationships.

A good example is weight loss for women under 30. Your free gift can be report explaining a few fat-burning spices and herbs to help kick-start their metabolism.

Then you might promote a product that gives them a complete diet program to follow. Finally, you may offer higher-priced coaching or mentorship programs for implementing exercise and stress relief into their busy lives.

Finding Perfect Niche by “Niche It Down” Method

But there’s just a little bit more to choosing a niche than picking something in one of these markets. To be successful, you can’t be a small fish in a big ocean.

Instead, try to be the big fish in a small pond.

The best way to do that- especially when you’re first starting out, is to specialize in a certain area. One of my favorite method is to “niche it down” three times.

So it’d look like this:

1) Weight loss
2) Weight loss for men
3) Kettle-bells
Weight loss for men
4) Weight-loss for men over 40 with kettle-bells

That is how you pick a perfect niche. You want the audience to feel like the product or service you’re promoting is 100%, without a doubt, designed to help them with their problems.

Only then you’ll be able to establish yourself as an expert and build a trusting, loyal audience.

Do this today!

1) Pick a major market (health, wealth or relationships)
2) “Niche it down” three times
3) Confirm that there is a sizable market (a.k.a. you’re not too specific)

Once you’ve picked a niche, it’s time to get all of the tools you’ll need to build an email list.

Day 2 & 3: Equip an Email List Building Tools

“Man is a tool-using animal. Without tools he is nothing, with tools he is all.” —Thomas Carlyle

Now, let’s talk about some of the tools you’ll need to succeed with email list building. There are a few different ones, but don’t be intimidated.

Get an Auto-Responder

The very first thing that you’re absolutely going to need is a good, reliable auto-responder. (Autoresponders are online services that are able to store emails of people and followup with them on cetain time and dates you set.)

They send newsletters or broadcast messages to those email addresses who subscribe to your email list through squeeze pages.

There are bunch of auto-responders out there online. Here are some of them and their prices per month.

Common Auto-responder services
All rates are monthly basis

Recently, I found a great list management system that is free to use (it is recommended to become PRO member and use all of their other tools).

You can use it to build your own list, set up autoresponder, send broadcasts and even track the email open rates, create landing pages, No website needed, get free traffic and lots more..

They have been in the market since 2008.

You can learn more and try it for free- Leadsleap Autoresponder!

That said- I HIGHLY recommend that you stay away from most of the “free” services. Remember that it is your ONLINE ASSET.

Most free services are not free really. You may not pay a dime for them, you may be paying in terms of horrible reliability, time wasted, and who knows what else.

Currently, there is one NEW list building technology introduced in the market, known as Push Notifications (also known as Web Push Messages).

Autoresponders or Push Notifications?

Read this article What are push notifications and how it works if you are not sure wether you need email autoresponder or push notifications.

I personally use push notification software nowdays. Because it is way more advance and also one time purchase. Doesn’t need monthly payment like other autoresponder services.

If you want to know more about this list building technology, checkout below.

Push Pro (Unlimited) Push Pro Lite (1000 List)
50x Pre – Created Templates… 50x Pre – Created Templates…
25x Affiliate Promos… 25x Affiliate Promos…
25x Lead Magnets… 25x Lead Magnets…
$20k of resell value
Unlimited List Members Send to List of 1000 Members
List – Building Website List – Building Website

So check out both services and finally choose one which you like the most. The only difference between these two services is that the traditional autoresponder service required email to be submitted; on the other hand Push Notifications uses computer’s IP address.

Just keep in mind that once you make your decision, stick with them as long as you can. It’s possible to switch to getresponse or to aweber or vice-a-versa. But not from push notifications to aweber or getresponse.

So make a note of this and let’s go to the next step…

Get a Niche Domain Name

Now, the next thing that you’re going to need is a domain name, if you want to BRAND your business. This is your address on the busy streets of the internet. Without one, how in the world are customers supposed to find you?

Obviously this can be just about anything you want, but it should be related to your niche and what you have to offer.

Having a website like “” is a bit silly if your business is about helping stay at home mothers with their vegetable gardens. Make sense?

So let’s say you’re in the make money online or home business niche and you want to build a list that gives out tips and ideas about “How to build an email list”, and make money with affiliate marketing to your subscribers; a domain name you could go with is something like
“” or “” etc…

Morever, your domain should contain your niche keyword or it should reflect about your niche. Also it should be short and memorable. .com extention is recommended.

Google “Domain Registrar” or go to or and get your domain name registered.

TIP of The Day: To save a few bucks, you can search for coupons on Google for these two domain registrars and you can get domain for less than $5 and NEVER have to pay full price! BEFORE YOU REGISTER A DOMAIN, SEE HOSTING SECTION BELOW…

Get a Hosting for Your Website

Now, you’re going to need a good, reliable hosting provider. Once again, I don’t recommend that you use a free hosting provider. Afterall, you are entering in the world of online business. You are creating an ASSET that gonna pay you for life.

You just never know what’s going to happen with free hosting. They usually bring in all of their revenue via advertising, which isn’t exactly something you want to build your business around.

And remember that this is a BUSINESS. You don’t need the highest quality tools out there, but you should be willing to invest in solid tools for it to work properly over the long-term.

There are a lot of good paid hosting providers out there but there is one I can recommend is ASN Hosting.

ASN Hosting and Domain Service

It is not just hosting, but you can make some money by simply hosting your website with ASN. No other hosting company will pay you for using their services. They’re fantastic.

I’m perfectly happy with them. They have great uptime, which basically means that their servers almost never go down due to hackers, power outages, etc. Plus their customer service is great.

They’re always friendly when they help me with a website issue. If you want to learn how using their hosting service pay you, read THIS article here!

So, if you have done with Niche selection, Autoresponder, Domain and hosting; let’s go to build your email bait…

Day 4 & 6: Creating Your List Building Bait (Free Offer)

“Software is like sex. It’s better when it’s free.” – Linus Torvalds

First off, I hope that quote didn’t offend you. I laughed when I first saw it and hopefully you did too!

Anyways, let’s talk about your free offer. This is what you’re going to promise someone in exchange for their email address (or to join your push notification list).

Option #1: Your Own Digital Product(s)

This is something that you can give away for free but is packed with enough information that someone would happily pay for it. Does that mean it has to be worth $100, $50 or even $20?

No- it could be a very short PDF document. I’ve seen free gifts that were just 1-3 pages long, but contained more valuable information than $97 video courses.

It just depends on how targeted, clear and usable the gift is. So for example, let’s say you’re in the Internet marketing niche. Your free gift may be a short video on how to use a free template to make a squeeze page.

Another example is a list of highly-converting subject lines someone can use in their auto-responder.

Again, this should be something that can be digested quickly, is easy for you to create, and provides a helpful service or information to the new subscriber.

Just remember that what you promise on your squeeze page matches what the gift actually does!

How to Create FREE Offer (Giveaway)

To create a report or an eBook that you can give away, use something like Microsoft Word, Open Office to type it out or use Make sure that it looks nice, is straight to the point, and has your name and website on it.

When you’re done you should convert it into PDF format. This not only helps protect the formatting and your content, but it also makes it easier for your subscriber to open and read.

Again, if you don’t know anything about free gift offer… try Fiverr services to find someone to create a short ebook for you below…

Option #2: Use of Affiliate Product for Email List Building

If you’re not able to create anything free for your list-building gift then choose affiliate marketing offers instead.

The great thing about affiliate offers is that they are tested to converts using different sales copies, different angles and having a great niche research by the businesses.

You only need to find one great affiliate offer related to your niche. Clickbank, JVZoo and Warrior+ are some of the best affiliate networks for digital products.

Choose one offer from your niche and examine their sales letter.

Note down their bullet points, what problems it is going to solve of the people etc and build your custom images for this affiliate offer to use on your squeeze page (coming next..)

TIP: Using default images can cause lower conversion because those images are seen everywhere as hundreds of other marketers are using it and get saturated sometime.

So, Whatever you decide to do- your own report, “hot sheet” of just 1-5 pages, a video or software or any affiliate marketing offer- just get it done and move on!

You can always change and tweak things later, but the most important thing is to just get moving forward.

After all, you can’t “tweak” something that doesn’t even exist, right?
Once you have your free gift, it’s time to set up your download page and the rest of your email list building funnel.

Day 7 & 8: Squeeze Page and Sales Funnel Setup

Creating Squeeze Page

The next thing that you’re going to need to build your email list is a squeeze page (optin-page). This is the page where you’re going to send your visitors (traffic) so they can sign up to your list.

You can make your own if you know HTML or you can make it easy on yourself and use a tool. The most common tools are WordPress themes and plug-in, or HTML templates.

If you have hosting account, you can install WordPress, since this allows you to not just build squeeze pages but also build out a full website as well.

A great option to do this is with Leadsleap Autoresponder service. This service allows you to create any kind of page you want. Squeeze pages, sales pages, download pages (with in-built hosting) it’s all there.

If you already have hosting, WordPress blog InstaBuilder plug-in will do great job.

It is important to use a mix of compelling sales points with powerful psychological triggers. Most people who create a sales page miss either one or both of those elements. Use this headline analyzer to see how powerful your headline is.

Otherwise, you can outsourse your squeeze page building to some pros to get highly targeted landing page.

Where to Outsourse?

So this is also worth the investment if you want to use some of these high-converting, fresh-looking squeeze pages for your offers. The better your page, higher conversion rate, your email list building efforts will be more beneficial and faster your list will grow.

One more time, these are the main tools you’ll need. Once you have invested in these things, you’re ready to rock and roll: Auto-responder, Hosting service, Domain name, Free offer and Squeeze page.

Creating the Free Gift Download Page

Since I don’t know if you’re using HTML, WordPress, TypePad or anything else to create your pages, unfortunately I can’t walk you through every single step to make a download page here. If you want any help by the way, just write back to me or comment below.

That being said, what I can do is tell you what to include on this page:

  1. A big “Thank You for Signing Up!” across the top
  2. Link to the free gift (whether it’s a report stored on hosting, private video on YouTube, etc.)
  3. Another link to your “One Time Offer” or related affiliate product offer (if any)

That’s it!

From here, it’s time to move onto getting targeted visitors (traffic) to your squeeze page…

Day 9 To 30: Driving Targeted Traffics (Aka Visitors)

First off, let me tell you that things are probably taking longer than you expected. I know you were hoping that you’d be able to setup everything in just 30 minutes and be ready to start driving traffic.

Traffic is the life-blood of any business to sustain for longer. Without getting traffic, your email list building efforts are nothing and you are not going to make any money.

Either way there are TWO methods to get traffic to build your email list… first is, free traffic and second one is paid traffic.

How to Build an Email List with FREE Traffic

Free traffic is not really free, you need to invest more time to get desirable results. Also it will take longer to see the results that you want.

Blogging and article marketing is the #1 way to get free targeted traffic from search engines. Because they are the people actually searching for their solution. They are in dire need of something to solve their problems.

Safelists are also good way to get some motivated people to see your offer. But the problem with safelists marketing is that you will be flooded with emails from other safelist marketers.

They are there to promote their opportunity like you and they are not much interested in joining you unless your offer is attractive and in the same niche as they are.

How to Build an Email List Fast with Paid Traffic

Paid traffic is fast and get results much faster than free traffic methods. Off-course, it cost you money so be careful while choosing a paid traffic sources. There are many scammers who sales you bogus and useless click or visitors.

1. Solo Ads Networks

Let your offer promoted by other email list owners in your niche with paid clicks. This is fast way to grow and build your list. But as said before, be careful with choosing the right solo provider.

Try Udimi for your first solo ads and see if you are getting best results for your money.

Udimi - Buy Solo Ads

You may need to pay from $0.3 to $1 for each clicks depending on solo ads sellers reputation and quality of traffics.

First test your squeeze page with 200-300 clicks and see your conversion to the offer. If you are happy with the results, go and get more click and your list building will grow faster than you think.

Or simply you can try Googles or Bings PPC (Pay Per Clicks) ads network. So if you don’t like blogging for free targeted traffic from Google and Bings search engine, try their paid ads option.

2. Traffic Agencies

The second most effective paid traffic sources are Traffic Agencies. They are tie up with other high traffic websites who gets 10s of thousands of visitors per day. This traffic is highly motivated and ready to get in to your offer if your ad clicks in to their mind.

Do you know, where the all big dogs go for traffics? How do they build a list of 10,000+ buyers in very short period? The secret is Traffic Agencies.

The Conclusion of Email List Building

So, we are at the end of this 3600 words article. 😎 cool!

Follow the steps in day 1 to day 8 and you will have your targeted niche market, Auto-responder, Hosting service, Domain name, Free offer and a Squeeze page ready.

Once you do complete the day-1 to day-8 steps, the day-9 to day-30 are your traffic days. Select one of these 2 traffic methods and stick to it untill you get there. Master the choosen method then move on to the next one.

Learning how to build an email list will be your most valuable asset online that is going to pay you for life. Do it right at the very beginning of your business and you will never worry about targeted traffic anymore for your future projects.

I hope this article is helpful to you! If so, do tell me in the comment section below. And share with your friends if you liked it.

Don’t be shy to ask any questions or if anything is not clear to you.

To your list building success,

Santosh Mali

-Santosh Mali

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